ManpowerGroup
Lead UX Strategist/UI Designer, North America Digital Marketing
DETAILS
My Role at ManpowerGroup
Overview
In my role at ManpowerGroup, I directly collaborate with Web Development, Content Designers, Web Performance, Marketing Executives, Project Managers and VPs, in effort to understand and deliver for the marketing technology solutions needs for the lines of business under ManpowerGroup in North America. We define the business and customer goals in effort to bridge the gap and deliver for our staffing needs and other related solutions that we offer. The design(s) below displays the final deliverables that users (B2B or B2C) would experience under Manpower, ManpowerGroup, Experis, Talent Solutions and more.
UX Governance
Provide structured framework of principles, practices, and processes that ensure user experience design aligns with the organization’s goals, values, and operational standards. It establishes a system for managing, monitoring, and improving the quality and consistency of UX design across all products and services at ManpowerGroup.
Roles & Responsibilities
User Strategy, UX Audits, UI Design, Prototyping, Journey Mapping, User Research, Web Visual Management, Content Management, and more.
RPO Sales Tool
Introducing Talent Solutions RPO’s solutions in an engaging, exciting way. Through a strategic sales approach and enablement tools, we will demonstrate how Talent Solutions RPO is ready to meet the needs of our clients at every stage of their talent journey with this new web interactive experience.
Bloom Energy Landing Page
In concert with Manpower, I built a landing page for enrichment and job opportunity for our client Bloom Energy. In effort to expand into the blue collar sector, Bloom Energy and Manpower are collaborating with the aim of increasing job opportunities in Climate and Energy jobs.
TS Gigafactory Campaign Landing Page
Talent Solutions RPO and North America marketing are piloting an Account Based Marketing (ABM) campaign targeting a specific set of organizations/contacts within the gigafactory (EV Battery Manufacturing) space. We employed strategic engagement strategies using cross-channel promotion of thought-leadership content on RPO solutions for gigafactories facing rapid scaling requirements.
Experis Gaming Solutions
This project is centered on enhancing our game vertical, particularly within the B2B landscape in the North American region, where we currently face challenges with brand presence and reputation. To achieve this, I revamped our branding elements, enhancing our visual identity and refining our call-to-action (CTA) strategies to effectively communicate our offerings.
